Tesla in Dubai Essay Example | Topics and Well Written Essays - 500 words

Tesla in Dubai - Essay Example The organization fabricated a solid brand picture that catches the consideration of clients through superstar sway. The organization creates smooth vehicle models that meet the desires for the clients. The showcasing technique through social and conventional media has shot the organization into big name spotlight. The company’s client â€centric approach has likewise been one of the principle factors for its accomplishment in Dubai. Tesla cultivates a solid client relationship, in this manner making a positive picture among purchasers. The primary system accessible for Tesla’s universal development is key coalition. Tesla has the alternative of recognizing different organizations in outside business sectors that have great execution history and unite with them. The organization can without much of a stretch addition passage into outside business sectors through mergers and acquisitions. Through mergers, Tesla will make joint endeavors with potential rivals in the market while acquisitions will include purchase out of adversary organizations in the market. Mergers and acquisitions in outside business sectors will grow the company’s client base and furthermore improve scholarly capital just as execution efficiencies of the resultant organization (Benjamin, 2006). The second technique that Tesla can use to venture into universal markets is authorizing. This methodology includes entering outside business sectors through renting a company’s protected innovation rights to a remote firm (Kozami, 2005). Tesla can rent its innovation, licenses, brand name and trademark to organizations in outside business sectors. In this system, Tesla would be the licensor while different organizations to which it rents its protected innovation rights would be the licensee. Ireland, Hoskisson and Hitt (2008) contend that â€Å"licensing is mainstream since it includes minimal direct expense or hazard for the licensor (p.158). In spite of the way that this methodology offers a modest remote